It's time to change the way we think about sexual assault in our city. 


Share the message!  Download these posters and carry the message of consent and responsibility forward.

Thank you to Sexual Assault Voices of Edmonton who developed the "Don't Be That Guy" campaign. SAVE considerately allowed us to reproduce and carry forward their campaign messages and has been a significant model for the creation and promotion of the SAV Calgary campaign.

Together we're raising awareness about sexual violence, challenging myths, fighting victim blaming, and standing in solidarity with survivors. We too dream of a world without sexual assault!

To join the SAVE conversation on offender accountability and "rethinking prevention", please connect to their Facebook site. 

To view the press conference speeches on the Don't Be That Guy launch press here

Why this campaign?

Most men will never commit a crime of sexual assault in their lifetime, yet the vast majority of sexual assault offenses are committed by men. 2007 Statistics Canada reported that 97% of all sexual assault offenders were men. 

We realize that sexual assault is a crime that can happen to any one of any gender, race, age, socioeconomic background etc, and that an offender is not characterized by being male (that women offend too).  But we also realize that only 3% of sexual assault offenders are female and as such are not targeting that gender on offender accountability in this campaign.

This campaign was designed not to offend men, but rather to connect with the good men, the safe men, the men who are not offenders and ask them to get involved and become part of the solution.  Our goal is to get people to realize that gaining clear consent to engage in a sexual activity is healthy sexual realt
We ask you to learn the laws of consent, reevaluate where responsibility should lie, create a culture where everyone can openly and honestly talk about healthy relationships and consensual sex and challenge your thinking around this crime.

Men... Speak out!  Advocate for change.

Be that guy!